Bacardi Case Study | Brand Identity and Marketing


Brand Identity and Marketing

Bacardi is the largest privately held, family-owned spirits company in the world. Although it boasts a 200 line portfolio, it is widely known for its Bacardi Superior white rum.

Wanting to get back into the spiced rum category, Bacardi requested assistance with their branding and marketing activation for the product launch of Bacardi OAKHEART with pop-up events and tastings, as well as their "Oak & Coke" campaign and collateral.