American Express Case Study | RTP - Advertising - Commercial

American Express

RTP | Advertising | Commercial

American Express is a multinational financial services company, known for its premium and ultra-premium products which focus on luxury goods and bespoke experiences.

When the company wanted to retarget prospects using RTP data, they worked with Ogilvy & Mather to develop commercials for the strategy. After providing three commercials, the commercials were then forward to Next Luxe Group to select which one should be used and why. The Next Luxe selected commercial was then used for their RTP advertisements throughout the U.K.

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